The idea for Discover Brama came from the two of us wanting to make a difference, and with the tourism school project in conjunction with a beach resort, we believe we are on the way to achieving that goal. We are actively supported by a multidisciplinary team with expertise in various fields such as architecture and project management, but also in global development issues, spatial planning and regional development, sociology, community work and, of course, project funding.
In 2021, during a first stay in Ghana, I experienced the enormous differences between “our” Central Europe and the African continent.
Perhaps we are sometimes unaware of the privileged society in which we live.
One of the main problems is the social imbalance between men and women. While many things in the “western world” are still not good in this respect, there is still a lot of catching up to do for women in Africa.
Our project idea of a tourism academy for young women addresses exactly this problem. Young women who are well educated and self-confident are the basis for a positive change in society. An additional advantage is the combination of theoretical training at school and practical immersion in the beach resort. This dual education system, which we know so well in German-speaking countries, is largely unknown in Ghana. I think that with this plus of a good education, we can really guarantee an excellent, internationally recognised education. It would be nice if our project could also serve as a positive example in other areas of vocational training.
I remember one contact with a young mother who lived with her children in a poor shack next to our property. When she saw us, she immediately approached us and asked about work and how much she hoped we would build our project and create jobs locally.
Designing the buildings for the school and resort then brings me full circle to my core competency, construction. With the help of my very committed team in the Passau architectural office, assisted by Ghanaian colleagues, it is a matter of great concern to us to show how you can build sustainably on the one hand, and modern and efficient on the other, using local materials and local craftsmanship.
The whole environment of our project has a very rural character with many small businesses. For a project that is very large compared to other construction projects in the area, one would normally use larger construction companies in Ghana. However, we want to show that it is possible to achieve an attractive result with local small companies through small-scale planning and careful management.
My wish is that through consistent, well-prepared project development we can set an example of a sustainable and successful project, especially in the non-profit sector.
This encounter profoundly impacted me and humbled me. It compelled me to take action and help the underprivileged, especially girls and young women. I became increasingly interested in issues related to development disparities, inequalities, and extreme poverty on both national and global levels. Pursuing a Master’s in Development Studies at the University of Passau, Germany, deepened my interest.
My professional and educational experiences have given me a deeper understanding of the dynamics of existing inequalities and the strategic approaches necessary for sustainable development. Meeting the young mother in the market and many others like her fueled my passion for girls’ education, women’s empowerment, and development. I became committed to creating a safe space where girls and young women can feel empowered, protected and heard in society. The Discover Brama project has allowed me to transform this vision into a reality.
Our Discover Brama project, which involves the construction of a tourism academy and an eco-beach resort, has allowed me to be part of a significant cause – the empowerment of the average rural woman. What sets our project apart is the unique dual education concept we offer young people, unprecedented in the region where we operate. Providing education and generating employment, particularly for young women, holds immense importance for long-term development.
We will lay the foundation for young women and girls to receive both theoretical and practical training in the tourism industry, equipping them for success in Ghana and beyond.
Our team in Ghana and in Germany
We come from diverse backgrounds and combine international work experience and cultural knowledge: We combine Ghanaian knowledge with global perspectives. The core team is supported by a range of professionals who understand the local tourism industry, the local education landscape, appropriate building materials and styles, and local customs, laws and regulations.
Lisa studied architecture in Germany and Indonesia, where she planned a beach resort in Bali. Her expertise went into the planning of the Brama Eco Beach Resort and Academy, where she implements her knowledge of building in humid climates.
Fidelia Ida Nettey
Fidelia is an architect situated in Ghana. Her expertise in local building materials and the local building industry in general are valued assets to obtain building permits, find building and engineering partners and be on good terms with the local building authorities.
Paula works in our Passau architecture office and converts the architectural designs into 3D models. This is how pictures and videos are created that give a first impression of the finished project even before construction begins - anticipation included.
Valentina is a spatial planner with experience in regional/rural development and the concept of “soft tourism”. With her additional background in sociology, she’s able to keep the economic, ecologic and social aspects of the big picture in mind and integrate the community and natural environment into her planning decisions.
Judith is the founder of a consulting group with experience in structuring and launching hotels and restaurants, and educating and training staff. As hospitality experts, she and her team contribute to our financial projections and target market analysis.
Belinda holds a masters degree in education and is licensed to handle secondary schools and training colleges of education. With her 11 years of experience in the Ghanaian educational system, she helped us build a stable basis for the further development of the course system of the Brama Academy.
Alexander is managing partner of a consulting company in business development and human resources. He has worked in audit and finance for almost two decades, and helped us get started with the financial foundation and legal organisation of Discover Brama.
Christoph continues Alexander’s work. He’s an auditor with experience in different industries, and focuses on the assessment and optimisation of operational processes.
Anne is an experienced business consultant with a history of working in finance. She worked with Deloitte in Namibia, the non-profit start-up ShareTheMeal by the WFP, and Microsoft, and founded her own company in financial literacy for young adults.